new style storytelling

LOOKBOOK stories is a web based fictional series that explores the vitality of a woman’s identity. Told by a woman searching her closet for something to wear, each LOOKBOOK chapter presents an article of clothing as a pivotal character in the life of an independent woman who has faced significant life and style choices.

Editorial design features photographic stories, pull quotes, shortform video, narrative commerce, and multi-column text ideal for digital devices.

Told in first and third-person narratives, LOOKBOOK is a theatrical novel. Published via social media, LOOKBOOK presents stylized stories with click-through content, taking the page to the stage, the runway, and the screen.

Given the significance of social media in today's cultural construct, LOOKBOOK stories provides a platform for women to understand image consciousness beyond a "selfie," creating a conversation longer than a snapped chat.