High-Scale Event Manager and Producer: Business development consultant. Specialize in event planning, production management, event curation, design, and leadership.
Adobo Catering, Santa Fe, NM - Event Design and Management for a full-service catering firm specializing in social, private, and fundraising events. Interfaced with planners, hosts and committee members in all aspects of planning and production from inquiry to execution.
Art of Celebration, Santa Fe, NM - Event producer. Provide onsite production and management expertise for large-scale galas, local arts events, and social gatherings.
Bishops Lodge by Auberge, Santa Fe, NM - Event Manager. Contracted a sold-out season of lodging and event revenue in the pre-opening marketing of an historic resort featuring over 12,500 square feet of event space. Drafted proposals, contracts and BEOs, coordinated payment schedules, designed event space configurations based on maximum capacities, sourced furniture and service ware vendors, and acted as a liaison between Auberge marketing directors and media partners.
Blame Her Ranch, Ribera, NM - Piloted the launch of a luxury 1,650-acre ranch with over 9,000 square feet of event and lodging space.
Plum Studios, Santa Fe, NM - Wedding coordinator. Executed wedding preparations and managed events, including setup, decor, event flow, vendor management, and timelines.
The Compound Restaurant, Santa Fe, NM - Event Planning and Public Relations for a landmark restaurant owned by a James Beard award-winning chef. Highlights include designing and promoting the opening of a sister dining establishment and executing a dining event at The Beard House.
Concierge Experience Specialist: Provided broad-gauge concierge services to discerning guests expecting the unparalleled hospitality expected of a luxury brand.
Four Seasons Resort Rancho Encantado, Santa Fe, NM - Provided pre-arrival and onsite travel planning services to resort guests. Supported Conference Service Directors throughout multi-day conferences. Promoted geographically distinguished adventure excursions in partnership with an ultra-luxury recreational travel firm. Executed market analysis, marketing action plan and sales strategies, trained concierge and front desk staff, and streamlined booking procedures. Increased sales by 300%.
Content Producer: Produce feature and brand projects (themes, stories, editorial, branding). Lead production throughout the creative and editorial process, including production management, and collaborating with teams and key stakeholders.
Haute Fiction - Conceived, authored, and designed an interactive editorial-style fictional series, Lookbook Stories. Launching 2025.
Gabriella Marks Photography - Provide a commercial/lifestyle photographer technical and creative assistance producing photo shoots.
Andrea Soorikian Designs - Brand design and social media content development for a visual artist and environment producer.
Business Innovation Strategist + Marketing Consultant: Develop comprehensive business growth and marketing strategies that render impactful campaigns to secure capital, partnership, and business and growth opportunities. Specialize in creative marketing to enhance client’s brand, increase revenue, and market share.
CADapult FM, Newark, DE - Executed the launch of an integrated web-based solution at a national facilities management and technologies exposition. Developed a visually focused brand campaign, hosted the conference with developers, and spearheaded sales development.
Koba Eyewear, Newton, PA - Corporate and brand marketing strategies for an eyewear design and distribution firm with four international brand licenses.
Showtime Enterprises, Paulsboro, NJ - Integrative Tech Design for an experiential marketing agency with six nationwide locations.
InterStat, Inc., Mt. Laurel, NJ - Marketing strategies for an Internet start-up firm specializing in web-based business applications. Increased sales 125% in one year.
Conferences
Digital Book World, Nashville, TN - Three-day publishing and media content conference, assembled swag bags, coordinated guest registration, managed breakout sessions and workshops, and photographed an award banquet, posted to social media.
Advertising Week, New York, NY - Four-day advertising and media conference featuring international marketing, advertising, technology, and brand professionals. Oversaw keynote speeches and panel discussions in multiple locations across mid-town Manhattan, managed speaker/VIP green rooms, and maintained panel discussion and literature libraries.
Education
Associates Degree, Fashion Merchandising and Marketing - The Art Institute, Philadelphia, PA, September 1992
SKILLS
Proficient in Mac and PC platforms, Excel spreadsheets and database management, Adobe Photoshop and InDesign, Salesforce and Google Docs.